Dow and Monsanto Team Up on the Mother of All Herbicide Marketing Plans
During the late December media lull, the USDA didn't satisfy itself with green-lighting Monsanto's useless, PR-centric "drought-tolerant" corn. It also prepped the way for approving a product from Monsanto's rival Dow Agrosciences—one that industrial-scale corn farmers will likely find all too useful.
Dow has engineered a corn strain that withstands lashings of its herbicide, 2,4-D. The company's pitch to farmers is simple: Your fields are becoming choked with weeds that have developed resistance to Monsanto's Roundup herbicide. As soon as the USDA okays our product, all your problems will be solved.
At risk of sounding overly dramatic, the product seems to me to bring mainstream US agriculture to a crossroads. If Dow's new corn makes it past the USDA and into farm fields, it will mark the beginning of at least another decade of ramped-up chemical-intensive farming of a few chosen crops (corn, soy, cotton), beholden to a handful of large agrichemical firms working in cahoots to sell ever larger quantities of poisons, environment be damned. If it and other new herbicide-tolerant crops can somehow be stopped, farming in the US heartland can be pushed toward a model based on biodiversity over monocropping, farmer skill in place of brute chemicals, and healthy food instead of industrial commodities.
Yet Dow's pitch will likely prove quite compelling. Introduced in 1996, Roundup Ready crops now account for 94 percent of the soybean crops and upwards of 70 percent for soy and cotton, USDA figures show. The technology cut a huge chunk of work out of farming, allowing farmers to cultivate ever more massive swathes of land with less labor.
But by the time farmers had structured their operations around Roundup Ready and its promise of effortless weed control, the technology had begun to fail. In what was surely one of the most predictable events in the history of agriculture, it turned out than when farmers douse millions of acres of land with a single herbicide year after year, weeds evolve to resist that poison. Last summer, Roundup-resistant superweeds flourished in huge swathes of US farmland, forcing farmers to apply gushers of toxic herbicide cocktails and even resort to hand-weeding—not a fun thing to do on a huge farm. A recent article in the industrial-ag trade journal Delta Farm Press summed up the situation: "Days of Easy Weed Control Are Over."