Jaime Harrison Just Outraised Lindsey Graham. That’s Good News For Him—He’s Gonna Need That $$$.

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There’s big news out of South Carolina: Jaime Harrison, the Democrat running to unseat Sen. Lindsey Graham, outraised his opponent during the first quarter of 2020.

Harrison’s campaign announced late Wednesday that he’d raised more than $7.3 million from January through March of 2020; Graham, meanwhile, took in only $5.6 million. This is the first time that Harrison has put up higher fundraising numbers than his GOP opponent, though Graham still has roughly $4.8 million more than Harrison on hand.

Harrison, a longtime Democratic operative close to South Carolina power broker Rep. Jim Clyburn (D-S.C.), is the first credible challenger to the three-term Graham in some time. As I wrote in my profile of Harrison earlier this year, he’s premised his campaign on a return to decency and the excoriation of Graham, who spent the last four years transforming from a Never Trumper to a loyal Trump devotee. While Harrison was recognizable in Democratic circles after his years as state party chair and a run at DNC national chair in 2017, he was a relative unknown among most South Carolinians when he announced his candidacy last year. Clay Middleton, a fellow South Carolina DNC official close to Harrison, said Harrison’s would need to become a “household name—or at least a name someone would recognize” if he were to have a shot at unseating Graham in a state the president won by 14 points in 2016.

This money will be crucial to furthering that goal. Last November, Harrison told me intended to heed advice Stacey Abrams, the former Georgia gubernatorial candidate who nearly won her 2018 race, gave him: “Jaime, you gotta go everywhere.” Now, Harrison cannot go “everywhere”—or really, anywhere thanks to the pandemic, and will rely on media tools at his disposal to introduce himself to voters in the Palmetto State. This month, the Democrat launched a seven-figure television, radio, and digital advertising blitz focused on highlighting, in the words of his campaign, “the need for strong, measured leadership for South Carolina during the coronavirus pandemic.”

It’s hard to say whether the money momentum will last. As a longtime Democratic operative and South Carolina DNC member, Harrison benefited from the ample national airtime and press coverage he received alongside the state’s Democratic primary at the end of February. But if the GOP wears any of the blame for Trump’s bungled pandemic response, perhaps Harrison’s good fortunes will continue.

THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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