A German Soccer Club Came Up With an Oddly Ingenious Way to Fill Its Empty Stadium

Cardboard cuts outs of fans inside the stadium prior to the Bundesliga match between Borussia Moenchengladbach and Bayer 04 Leverkusen at Borussia-Park on May 23, 2020.Ina Fassbender/Pool via Getty Images

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Germany’s professional soccer league has resumed play with fans banned due to coronavirus, so one team found an unusual way to fill empty stadium seats.

Borussia Mönchengladbach, currently in fourth place in the Bundesliga, reportedly placed more than 12,000 cardboard cutouts of fans in their 54,000 stadium. These are real likenesses of season ticket holders who shelled out 19 euros each to have their facsimiles present for the contest. According to the Associated Press, the cutouts are the brainchild of the team’s fan club, which is using some of the proceeds to maintain the jobs of seven of the club’s workers, whose jobs have been under threat due to the soccer shutdown. A small portion is also supposed to help pay for a boy to receive treatment for spinal muscular atrophy.

This is kind of thing that German soccer fan clubs, which are notoriously intense and well organized, do. It’s tough to imagine Astros season ticket holders, or any American sports fans, dispatching cardboard cutouts of themselves to games. But what about politics? As Republican and Democratic parties mull holding their nominating conventions this summer, they might want to take a note.

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In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

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