Wondering What #NMOS14 Is?

Jeremiah Parker, 4, stands in front of his mother, Shatara Parker, as they attend a protest Wednesday, Aug. 13, 2014, in Ferguson, Mo. Jeff Roberson/AP Photo

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Starting tonight at 7pm Eastern time, a National Moment of Silence event will be playing out in gatherings big and small across the country. It’s headed up by a New York-based activist and social worker who writes online as Feminista Jones and talked to USA Today about the event:

After an activist posted on Twitter that there would be a vigil in downtown Manhattan for Brown, Feminista Jones reached out.

“I wonder why they always have vigils so far removed from the people who are most likely to be affected by police brutality,” she wrote back to the poster. “I just know that people in the Bronx and Brooklyn will struggle getting there on Sunday trains.” (The correspondence is documented in a Storify.)

Plans for the peaceful assemblies began through that platform, then moved to Facebook. It’s an update to activism Jones compares to “phone banking and letter writing — just reaching 90,000 people.”

“We’re having a national moment of silence — one chord, one silent voice — to honor not only Mike Brown, not only Eric Garner, but all victims of police brutality, especially those who have lost their lives,” she said.

The Root, the online black culture and politics mag, is using the #NMOS14 tag to post heartbreaking photos of unarmed black men shot by police over the years, from Amadou Diallo to Kimani Gray to Oscar Grant to far too many others.

To find an #NMOS14 event near you, check out the Twitter hashtag #NMOS14 and this Facebook listing of local groups. 

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

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