July/August 2009 Issue

Big Gulp

How much H20 goes into everyday products.


Microchip

8 gallons

Apple

18 gallons

Pint of beer

20 gallons

4 oz. wine

32 gallons

16 oz. Diet Coke

33 gallons

4 oz. coffee

37 gallons

7 oz. orange juice

45 gallons

Diaper

214 gallons

1 lb. chicken

467 gallons

1 lb. cheese

599 gallons

Hamburger

634 gallons

Cotton T-shirt

719 gallons

Ream of white paper

1,321 gallons

1 lb. beef

1,857 gallons

Pair of leather shoes

2,113 gallons

Pair of jeans

2,866 gallons

Midsize car

39,090 gallons

WE CAME UP SHORT.

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So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

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And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

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