Good Job Saving Water, California! Now Don’t Get Cocky.

Despite the summer heat, urban water use fell by 27 percent in June.

<a href="http://www.istockphoto.com/photo/thumbs-up-in-death-valley-national-park-17716036?st=1f850ec">rafalkrakow</a>/iStock

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California’s State Water Board announced some good news today: As the state’s historic drought continues through its fifth hot summer, conservation efforts resulted in a reduction of urban water use of more than 59 billion gallons—six times the amount conserved during the same time last year—during the hottest June on record.

These are the first monthly water conservation numbers to be released since Governor Jerry Brown issued an executive order calling for emergency regulations and a 25 percent reduction in urban water use across the state. The 27 percent saved in June exceeded his mandate, and Water Board officials say the state is now on track to meet its savings goal of 391 trillion gallons by February 2016. Officials are hopeful that they can maintain this conservation momentum in July and August, when water use tends to be highest, to offset the smaller savings usually seen in the autumn and winter months.

Water Board officials attribute the success to efforts by most of the state’s 409 water districts, the bodies that are in charge of allocating water to homes, businesses, farms, and other users. While 65 percent of water districts met conservation targets, the Water Board announced that it is starting to crack down on those that fell short.

During a press conference, officials revealed plans to help districts cut back even further. Soon, they will require water districts to increase outreach and enforcement at local levels, reduce the number of days a week outdoor irrigation is allowed, increase audits for large properties, and enhance programs that provide rebates and incentives for conservation.

The worst offenders—16 districts that were more than 15 percent behind on savings—could soon face fines between $500 and $10,000 a day, if they don’t follow the Board’s orders to reduce water use.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

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