Coming Soon: Beck Beer, TV on the Radio “Staring at the Sun” Brand Tequila, M.I.A.’s Super Premium Hard Lemonade?

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mojo-photo-afiabsinthe.jpgAnybody thirsty? Billboard.biz reports that Interscope Records has just entered an agreement with Drinks Americas to “develop various drink products” with Interscope artists. The oddly-named Drinks Americas (I guess they’re including Central and South?) currently produces tasty beverages like Donald Trump’s Super Premium Vodka and Willie Nelson’s Old Whiskey River Bourbon, and I can’t imagine buying either of them. Okay maybe Willie’s whiskey.

Now, we’ve already seen a hot Bay Area hip-hop style get its own energy beverage, but the mind reels at the co-branding opportunities that could emerge from this deal. The label’s roster includes mainstream hitmakers like Fergie, Enrique Iglesias and 50 Cent, as well as critical favorites like Feist, Wolfmother, and even Simian Mobile Disco. You can find their complete list of artists here; post your own ideas for artist-themed beverages in the comments, and if you’re lucky, maybe you’ll see them soon at your neighborhood 7-11.

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DEMOCRACY DOES NOT EXIST...

without free and fair elections, a vigorous free press, and engaged citizens to reclaim power from those who abuse it.

In this election year unlike any other—against a backdrop of a pandemic, an economic crisis, racial reckoning, and so much daily bluster—Mother Jones' journalism is driven by one simple question: Will America move closer to, or further from, justice and equity in the years to come?

If you're able to, please join us in this mission with a donation today. Our reporting right now is focused on voting rights and election security, corruption, disinformation, racial and gender equity, and the climate crisis. We can’t do it without the support of readers like you, and we need to give it everything we've got between now and November. Thank you.

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