June 27, 2007

Coming Soon: Beck Beer, TV on the Radio “Staring at the Sun” Brand Tequila, M.I.A.’s Super Premium Hard Lemonade?

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mojo-photo-afiabsinthe.jpgAnybody thirsty? Billboard.biz reports that Interscope Records has just entered an agreement with Drinks Americas to “develop various drink products” with Interscope artists. The oddly-named Drinks Americas (I guess they’re including Central and South?) currently produces tasty beverages like Donald Trump’s Super Premium Vodka and Willie Nelson’s Old Whiskey River Bourbon, and I can’t imagine buying either of them. Okay maybe Willie’s whiskey.

Now, we’ve already seen a hot Bay Area hip-hop style get its own energy beverage, but the mind reels at the co-branding opportunities that could emerge from this deal. The label’s roster includes mainstream hitmakers like Fergie, Enrique Iglesias and 50 Cent, as well as critical favorites like Feist, Wolfmother, and even Simian Mobile Disco. You can find their complete list of artists here; post your own ideas for artist-themed beverages in the comments, and if you’re lucky, maybe you’ll see them soon at your neighborhood 7-11.

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From the desk of Mother Jones CEO, Monika Bauerlein...

Newsrooms can be funded in many ways. One of the most controversial (and volatile) ways is by a for-profit corporation or a billionaire owner. We see it across the headlines on a weekly basis: the claw backs in public media, the gutting of The Washington Post, the bending over backwards to appeal to Trump and his allies.

But not here.

When Mother Jones first started publishing 50 years ago, our founders made a critical decision: to be a reader-supported nonprofit. They knew that no corporate owner would be interested in a muckraking newsroom; they also knew that no muckraking newsroom would be interested in following the agenda of a corporate owner.

And so, we’ve been reader-funded for half a century. We rely on contributions from our readers—readers like you—whether it’s $50, or $15 a month, or whatever fits your budget. People give what they can, and every donation makes a difference for our newsroom, which has grown tremendously—in size and reach and renown—since its inception in 1976.

You may be wondering: What does it take to publish an investigation? And what does my donation actually fund? The answers are one and the same: It takes people, resources, and time. And that’s what your donation funds directly.

Every donation Mother Jones receives from readers fortifies our newsroom, whether we’re covering underreported scandals out of Washington, DC, or the most important news of the day. And right now, each donation will be doubled because of our $50,000 match. So when you make a donation—$5, $50, any amount—it’ll go twice as far.

Your support keeps us going. If you’re able, donate today.

Thanks for reading.

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