June 27, 2007

Coming Soon: Beck Beer, TV on the Radio “Staring at the Sun” Brand Tequila, M.I.A.’s Super Premium Hard Lemonade?

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mojo-photo-afiabsinthe.jpgAnybody thirsty? Billboard.biz reports that Interscope Records has just entered an agreement with Drinks Americas to “develop various drink products” with Interscope artists. The oddly-named Drinks Americas (I guess they’re including Central and South?) currently produces tasty beverages like Donald Trump’s Super Premium Vodka and Willie Nelson’s Old Whiskey River Bourbon, and I can’t imagine buying either of them. Okay maybe Willie’s whiskey.

Now, we’ve already seen a hot Bay Area hip-hop style get its own energy beverage, but the mind reels at the co-branding opportunities that could emerge from this deal. The label’s roster includes mainstream hitmakers like Fergie, Enrique Iglesias and 50 Cent, as well as critical favorites like Feist, Wolfmother, and even Simian Mobile Disco. You can find their complete list of artists here; post your own ideas for artist-themed beverages in the comments, and if you’re lucky, maybe you’ll see them soon at your neighborhood 7-11.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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