Not Much to ‘Prost’ About: Germans Losing Their Taste For Beer

Facts matter: Sign up for the free Mother Jones Daily newsletter. Support our nonprofit reporting. Subscribe to our print magazine.


CGItemp20610120163449168.239.83.80-86.jpeg

Germany’s Federal Statistics Office reported yesterday that beer—”proof that God loves us and wants us to be happy,” said Benjamin Franklin—is increasingly being replaced in German glasses by the likes of juice and bottled water. (Only six more signs until the Apocalypse, if you’re counting.) Beer sales in the Fatherland have fallen to their lowest level since 1993. Between 2006 and 2007, beer consumption declined 2.7 percent, while non-alcoholic drinks rose 18.1 percent over the same period. The German government attributes the change to an aging population combined with an increasingly health-conscious public… in other words, beer drinkers are dying off faster than they can be replaced. (I have some German friends who are bucking the trend, but so far they’ve been unable to drink their generation out from trouble.) The overall decline in beer consumption comes at a time when beer prices worldwide, including in Germany, are on the rise. This seems not to have offended the Czechs too much, who recently surpassed the Germans as the world’s most beer-loving culture. But with Germans abandoning their national drink, they still leave Americans in the dust: the average Deutschlander drinks 30.6 gallons of beer per year versus 21.6 gallons for the average American.

THE TRUTH...

is the first thing despots go after. An unwavering commitment to it is probably what draws you to Mother Jones' journalism. And as we're seeing in the US and the world around, authoritarians seek to poison the discourse and the way we relate to each other because they can't stand people coming together around a shared sense of the truth—it's a huge threat to them.

Which is also a pretty great way to describe Mother Jones' mission: People coming together around the truth to hold power accountable.

And right now, we need to raise about $400,000 from our online readers over the next two months to hit our annual goal and make good on that mission. Read more about the information war we find ourselves in and how people-powered, independent reporting can and must rise to the challenge—and please support our team's truth-telling journalism with a donation if you can right now.

payment methods

THE TRUTH...

is the first thing despots go after. An unwavering commitment to it is probably what draws you to Mother Jones' journalism. And as we're seeing in the US and the world around, authoritarians seek to poison the discourse and the way we relate to each other because they can't stand people coming together around a shared sense of the truth—it's a huge threat to them.

Which is also a pretty great way to describe Mother Jones' mission: People coming together around the truth to hold power accountable.

And right now, we need to raise about $400,000 from our online readers over the next two months to hit our annual goal and make good on that mission. Read more about the information war we find ourselves in and how people-powered, independent reporting can and must rise to the challenge—and please support our team's truth-telling journalism with a donation if you can right now.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate