Men Find Vegetables Unmanly

<a href="http://www.flickr.com/photos/vegetarian-vegan-bodybuilding-info/6826169993/sizes/z/in/photostream/" target="_blank">Vegetarian-Vegan-Bodybuilding-Info</a>/Flickr

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My mom likes to tell a story about how, after coming over for dinner to our vegetarian household, a woman from the neighborhood earnestly asked her how she had managed to persuade my dad to eat vegetables. Apparently this woman had the worst time interesting her husband in salad. Okay. So, just for fun, let’s leave aside the troubling question of why exactly this lady’s marriage involved this weird infantilization and turn to the much more hilarious matter: Seriously, why didn’t this dude like veggies?

According to a new study published in the Journal of Consumer Research, it’s probably because men don’t consider them manly. For reals:

In a number of experiments that looked at metaphors and certain foods, like meat and milk, the authors found that people rated meat as more masculine than vegetables. They also found that meat generated more masculine words when people discussed it, and that people viewed male meat eaters as being more masculine than non-meat eaters.

Another rad finding was that in most languages that have genders, meat is masculine.

As a solution, the study’s authors suggest that “reshaping soy burgers to make them resemble beef or giving them grill marks might help cautious men make the transition.” See, ladies with veggie-hating husbands? It’s that easy.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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