Men Find Vegetables Unmanly

<a href="http://www.flickr.com/photos/vegetarian-vegan-bodybuilding-info/6826169993/sizes/z/in/photostream/" target="_blank">Vegetarian-Vegan-Bodybuilding-Info</a>/Flickr


My mom likes to tell a story about how, after coming over for dinner to our vegetarian household, a woman from the neighborhood earnestly asked her how she had managed to persuade my dad to eat vegetables. Apparently this woman had the worst time interesting her husband in salad. Okay. So, just for fun, let’s leave aside the troubling question of why exactly this lady’s marriage involved this weird infantilization and turn to the much more hilarious matter: Seriously, why didn’t this dude like veggies?

According to a new study published in the Journal of Consumer Research, it’s probably because men don’t consider them manly. For reals:

In a number of experiments that looked at metaphors and certain foods, like meat and milk, the authors found that people rated meat as more masculine than vegetables. They also found that meat generated more masculine words when people discussed it, and that people viewed male meat eaters as being more masculine than non-meat eaters.

Another rad finding was that in most languages that have genders, meat is masculine.

As a solution, the study’s authors suggest that “reshaping soy burgers to make them resemble beef or giving them grill marks might help cautious men make the transition.” See, ladies with veggie-hating husbands? It’s that easy.

THE BIG QUESTION...

as we head into 2020 is whether politics and media will be a billionaires’ game, or a playing field where the rest of us have a shot. That's what Mother Jones CEO Monika Bauerlein tackles in her annual December column—"Billionaires Are Not the Answer"—about the state of journalism and our plans for the year ahead.

We can't afford to let independent reporting depend on the goodwill of the superrich: Please help Mother Jones build an alternative to oligarchy that is funded by and answerable to its readers. Please join us with a tax-deductible, year-end donation so we can keep going after the big stories without fear, favor, or false equivalency.

THE BIG QUESTION...

as we head into 2020 is whether politics and media will be a billionaires’ game, or a playing field where the rest of us have a shot.

Please read our annual column about the state of journalism and Mother Jones' plans for the year ahead, and help us build an alternative to oligarchy by supporting our people-powered journalism with a year-end gift today.

We Recommend

Latest

Sign up for our newsletters

Subscribe and we'll send Mother Jones straight to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate

We have a new comment system! We are now using Coral, from Vox Media, for comments on all new articles. We'd love your feedback.