Adventures in Sexist Pork Industry Pamphlets

Ladies, rejoice: Thanks to the Pork Information Bureau, women can finally use a BBQ—just like men!

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With July 4th approaching, perhaps you’re planning for the cornerstone of patriotic party-making: the barbeque. An Americana standard, this is the sacred time when friends and family gather round the grill. Dad flips burgers, and Mom, well, she sets out the lemonade or fusses over the napkins or something.

Well ladies, behold the post-feminist era’s gift to you: Now you can turn the tables on your unsuspecting spouse/lover/friend/dad with “Girl Grill Power!” a guide to help ladies navigate the open pit, presented by “The Other White Meat” campaign.

Pork Information BureauPork Information Bureau

According to the Pork Information Bureau, here’s what you need to know to become a lady-grillmaster:

1) Confused? Just pretend your grill is a man you’re trying to romance.

PIB

This pamphlet is your staple “little black dress” to ensure you look good on your “first date with the grate.” Just “work it,” and your first hangout with Mr. Char-Broil will be a smashing success!

2) Grilling meat will make you “one hot mamma.”

PIBAnd another thing that will make you the most fetching of grill-ladies? Absolutely no risk-taking at all when it comes to your homecooking. Heaven forbid you should gamble on your family’s taste buds! Just make “certain they’re satisfied,” and you’ll “light up the night.”

3) You’ll probably better understand how to prepare meat for the grill if the directions are couched in a sexual metaphor.

PIB

The Pork Information Bureau recommends that, when prepping your grub, you “rub it right” with the “Spicy Girl’s Dry Rub,” which you can use a little or a lot of, “depending on your mood.” Really?

4) But don’t forget about gender equity!

PIBWouldn’t want to make your man feel like you’re treading his territory, i.e. “the grilling throne”. And of course your partner is a man, because meat grilling is something only heterosexual couples do.

5) Everything should be perfect. Always and forever.

PIBIf your table is absolutely flawless, all your female friends will be double-floored by your gender-bending grill antics.

6) Grilling is empowerment!

PIB

Yeah, enough with the booze already. Think of the calories! And speaking of: You might not know what “loin” means—tough word, I know—but just be sure it’s on your meat label. That means it’s healthy! And another vocab tip: “Loin” is two words. No, really:

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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