California’s Proposition 37, a ballot initiative that would require the labeling of genetically modified foods, is coming down to the wire as the Nov. 6 election approaches. (I’ve written about Prop. 37 here, here, and here.) As recently as Sept. 27, Pepperdine University’s bi-monthly poll found 3-to-1 support among the state’s voters for the proposition. Two weeks later, the lead had shrunk to 48 percent for to 40 percent against. Like the presidential race, the fight over Prop. 37 has tightened dramatically.
What happened? Most likely, it’s the recent multimillion-dollar major television ad blitz, funded by agrichemical giants like Monsanto and processed food makers like Kraft, to whip up opposition to GMO labeling. (Dig into the latest contributions to the effort to defeat Prop. 37 here—on Oct. 19 alone, meat giant Smithfield came through with $454,908.15; Kraft ponied up $1,094,851.75; Pepsi chipped in $429,100.00, etc.)
“This is a great example of the power of advertising,” pollster Chris Condon of M4 Strategies, which conducted the survey, told The Los Angeles Times. “A lot of money has been poured into the No side, and the effect has been dramatic.”
On Wednesday’s Democracy Now show, Amy Goodman hosted a no-holds-barred debate between Prop. 37 spokesperson Stacy Malkan and David Zilberman, professor of agricultural and resource economics at University of California, Berkeley, who opposes the measure. In the debate, Zilberman strains to convince viewers that labeling GMOs in California would mean the starvation of thousands in Africa.
Goodman also interviewed Michael Pollan, who recently argued in The New York Times Magazine that Prop. 37 is a key test for “whether or not there is a ‘food movement’ in America worthy of the name—that is, an organized force in our politics capable of demanding change in the food system.”
In another segment, Pollan holds forth on the food movement’s burgeoning political power, agruing that the movement remains in its infancy—he argues that the food movement today is like the environmental movement before the first Earth Day in 1970.
Finally, for one more blast of Prop. 37 commentary as the election hits the stretch run, The New York Times’ food guru Mark Bittman recently made the case for it.