Butterball’s PR Staff Mysteriously Absent Pre-Thanksgiving

<a href="http://www.flickr.com/photos/pinkmoose/438146226/sizes/m/in/photostream/" target="_blank">PinkMoose</a>/Flickr

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A while back, the animal advocacy group Mercy For Animals turned up some alarming footage of workers at a Butterball facility kicking and throwing turkeys and hitting them with metal rods. MFA sent out a bunch of emails yesterday reminding reporters of that awful footage. I thought this might be a good opportunity to ask Butterball a few questions about its operations—including its reaction to MFA’s allegations. So I sent the company a few questions, including: 

  • How many turkeys does Butterball sell every year?
  • How long does it take for an average Butterball turkey to reach slaughter age?
  • Are Butterball turkeys fed antibiotics? How about ractopamine (Topmax)? Any other growth enhancers?
  • How has Butterball responded to Mercy For Animals’ allegations of abuse at factories?

I got an away message from the first spokeswoman I tried, so I forwarded it along to someone else. Here’s what I got back:

I hope you’re well today. I received your note below from my colleague, Bridget.
Unfortunately, resources who are appropriate to answer these questions are limited this week and are unavailable to respond by your deadline.

I wrote back:

Okay, but it does seem like this week of all weeks would be a crucial one for answering these questions! I’d really like to include Butterball’s input if at all possible.

No dice. The spokeswoman responded:

Thanks, Kiera. Due to scheduling, we just won’t be able to make it work. Re: the MFA allegations, I can share with you the company statement if you’d like – let me know.

I wrote:

Okay. Can you at least tell me whether Butterball uses antibiotics, ractopamine, and/or other growth enhancers?

And…crickets. No company statement, no answers on growth-enhancers, nada. Mind you, this is the same company that runs a fully-staffed hotline to tell you how to cook your turkey. The company’s website boasts that “No question is too tough for these turkey talkers, and they are ready and excited to tackle any challenge you throw at them.” 

Except, it seems, when it comes to the turkeys themselves.

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We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

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In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

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