Sorry, California. A Little Rain Isn’t Going to Save You.


comparison of California drought maps

California, supplier of nearly half of the fruits, veggies, and nuts produced in the United States, is on track to experience its driest year in modern history. And though the state was lucky to have some rain this week, even a torrential storm would not be enough to fill its aquifers, replenish its soil, and save many of its crops.

We’ve been tracking the drought through the US Drought Monitor, which uses satellite imagery, water flow, and precipitation data to create weekly drought maps. (Data is collected on Tuesdays, and released the following Thursday.) As of this week, 21 of the state’s 58 counties are experiencing “exceptional drought”—including those Central Valley areas where so many of the state’s crops grow. Above, check out the maps we’ve compiled from the past few weeks, starting with the one that prompted Gov. Jerry Brown to announce a state of emergency on January 17.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

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