“Make It a Quickie,” “Get Paid for Doing It,” and Other Advice From San Francisco’s Water Agency


In response to California’s ongoing drought, San Francisco’s water agency has come out with a hilariously creepy ad campaign to make saving water sexy. In addition to the commercial above, featuring a water-efficient showerhead being stroked and a seductive male voice telling you to “screw them on,” ads encourage water users to “Make it a quickie” and “Get paid for doing it” (“it” referring to your shower and the replacement of your old toilet, respectively).

Unfortunately, new data from the state’s Water Resources Control Board shows that Californians need to be “doing it” a lot more. Gov. Jerry Brown requested that Californians voluntarily reduce their water usage by 20 percent in January, when he declared the drought to have reached a state of emergency. But the Control Board found that, as of April, Californians had reduced their water usage by only 5 percent, and Bay Area residents had reduced by only 2 percent. The state has yet to enforce mandatory water restrictions, though a handful of cities have. Listen to KQED’s deep dive on water reduction here.

And, in the name of water reduction, here are a few more ads:

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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