“Make It a Quickie,” “Get Paid for Doing It,” and Other Advice From San Francisco’s Water Agency


In response to California’s ongoing drought, San Francisco’s water agency has come out with a hilariously creepy ad campaign to make saving water sexy. In addition to the commercial above, featuring a water-efficient showerhead being stroked and a seductive male voice telling you to “screw them on,” ads encourage water users to “Make it a quickie” and “Get paid for doing it” (“it” referring to your shower and the replacement of your old toilet, respectively).

Unfortunately, new data from the state’s Water Resources Control Board shows that Californians need to be “doing it” a lot more. Gov. Jerry Brown requested that Californians voluntarily reduce their water usage by 20 percent in January, when he declared the drought to have reached a state of emergency. But the Control Board found that, as of April, Californians had reduced their water usage by only 5 percent, and Bay Area residents had reduced by only 2 percent. The state has yet to enforce mandatory water restrictions, though a handful of cities have. Listen to KQED’s deep dive on water reduction here.

And, in the name of water reduction, here are a few more ads:

We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

payment methods

We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate