Good News, Bad News: Your Almond Milk May Not Contain Many Almonds

<a href="http://www.shutterstock.com/pic-135003833/stock-photo-almond-milk-in-glass-with-almonds.html?src=OMVlS9c1FO30ueXy0TtVdQ-1-1">Lecic</a>/Shutterstock

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Still chugging almond milk, despite everything we’ve told you this past year? There’s some good news: you may not be destroying the environment as much as you’ve continued to not care about. Why? Because of the bad news: you are likely getting duped.

According to a new lawsuit, Almond Breeze products only contain 2 percent of almonds and mostly consist of water, sugar, sunflower lecithin, and carrageenan, the blog Food Navigator reports. Almond Breeze is among the top five milk substitute brands in the country.

The class action lawsuit, filed by two unhappy almond milk drinkers in the US District Court in New York earlier this month, seeks $5 million in damages from the products’ distributor, Blue Diamond Growers.

While Blue Diamond Growers doesn’t label how much of a percentage of its milk is made from almonds, plaintiffs Tracy Albert and Dimitrios Malaxianis say the company is misleading consumers by its claim on the front of the package that it is “made from real almonds.”

Water-wasting and now potentially deceptive, if you needed one more reason to lay off the almond milk, here it is.

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We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

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