This Apple Might Be the Most Anticipated Piece of Produce in History

Get ready for Cosmic Crisp mania.

The Cosmic CrispWikimedia Commons

After two decades of research and development, it’s no wonder the Cosmic Crisp, a new variety of apple, is causing such a stir even before it hits supermarket shelves: There have been launch parties, press conferences, Instagram Influencers, and a $10.5 million marketing budget.

On this week’s episode of Bite, Seattle-based writer Brooke Jarvis, who wrote about this new chapter in apple history for The California Sunday Magazine, told us about all the hype around the apple, a carefully bred cross between two other varieties called the Honeycrisp and the Enterprise. 

It’s been estimated that the Cosmic Crisp is the largest launch of a single produce item in American history, Jarvis said. More than half a billion dollars in investment have gone into planting Cosmic Crisp apple trees. Within the first three years of breeding, growers planted more than 13 million of them. They’re expecting half a million boxes of the fruit to be on the market this December.

But Jarvis noted that not everyone she interviewed was a fan of the Cosmic Crisp, which can only be harvested by growers in Washington state.

“There are people who are concerned about the movement towards more controlled intellectual property of agricultural products,” said Jarvis. “The reason that [Gala and Fuji apples] spread so widely is that in that case really anyone could grow them. All you had to do was get your hands on a sapling. Those days seem to be over.” To learn more about this much-hyped apple—like how it tastes, and what it means for the future of produce—tune in to this week’s episode of Bite.



In 2014, before Donald Trump announced his run for president, we knew we had to do something different to address the fundamental challenge facing journalism: how hard-hitting reporting that can hold the powerful accountable can survive as the bottom falls out of the news business.

Being a nonprofit, we started planning The Moment for Mother Jones, a special campaign to raise $25 million for key investments to make Mother Jones the strongest watchdog it can be. Five years later, readers have stepped up and contributed an astonishing $23 million in gifts and future pledges. This is an incredible statement from the Mother Jones community in the face of huge threats—both economic and political—against the free press.

Read more about The Moment and see what we've been able to accomplish thanks to readers' incredible generosity so far, and please join them today. Your gift will be matched dollar for dollar, up to $500,000 total, during this critical moment for journalism.

We Recommend


Sign up for our newsletters

Subscribe and we'll send Mother Jones straight to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.


Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.


We have a new comment system! We are now using Coral, from Vox Media, for comments on all new articles. We'd love your feedback.