November 14, 2020

The Million MAGA March Hashtag Has Been Taken Over by Images of Pancakes

Flapjacks, not fascists.

vincepenman/Getty

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At Mother Jones, we take turns working on the weekend. We do this to make sure there’s always someone around to cover the latest breaking news, or big, national events, or whatever seems to be happening on these two days of the week when most everyone else sleeps in. Well, reader, today is my weekend shift. And it began like most of my weekend shifts: by looking at Twitter.

There’s supposed to be a big MAGA rally in DC later today, and #MillionMAGAMarch and #MarchForTrump are trending on the platform. Like a good, dutiful, weekend worker, I clicked on the hashtag to check out what sort of videos and images were coming out of the march.

But instead of tweets from the Proud Boys, I was met with countless photos of…pancakes.

According to the Wrap, which first reported on the Twitter pancake takeover, actor and content creator Shea Depmore started the trend by asking her followers on TikTok to “fill the hashtag” #MillionMAGAMarch “with syrupy goodness.” “That’s right, Make America Pancakes Again,” she said. “Someone please inform the K-pop stans.” Her followers seem to have listened, and now hashtags associated with the march have been flooded with flapjacks.

In the case you slept in, here’s what you missed:

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

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