The Importance of Being Boring

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THE IMPORTANCE OF BEING BORING….Barack Obama has another 2-minute ad running. Jonathan Stein says it’s pretty dull (“I tuned out at 0:42”), but that being dull is the whole point:

Obama is presenting himself as the boring choice in this financial crisis. To the extent that boring correlates with responsible, adult, and steady, Obama wins. And with Obama’s poll numbers looking the way they are, that appears to be a correlation worth betting on.

I think I’d take this even further, addressing Ross Douthat’s surprise that Obama won last week’s debate at the same time. The key insight is this: lots of ordinary viewers enjoy a bit of policy wonkishness. We political junkies, even those of us who enjoy policy discussions, don’t. We’ve heard it a million times before.

But most viewers haven’t, and they find it kind of interesting, the same way they mostly liked Bill Clinton’s endless laundry list State of the Union addresses. They don’t hear this kind of thing very often, and when they do it’s a nice change of pace from the daily soundbites on the evening news, which are hard to put together into a coherent understanding of what each candidate stands for. Hearing it all in one piece is a bit of a revelation.

Needless to say, this can be overdone. And a financial crisis is an unusually good time for a sober, wonky address to the voters. But we shouldn’t be too surprised that it works well both in ads and in debates. Voters like being treated like adults more than most of us give them credit for.

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THE TRUTH...

is the first thing despots go after. An unwavering commitment to it is probably what draws you to Mother Jones' journalism. And as we're seeing in the US and the world around, authoritarians seek to poison the discourse and the way we relate to each other because they can't stand people coming together around a shared sense of the truth—it's a huge threat to them.

Which is also a pretty great way to describe Mother Jones' mission: People coming together around the truth to hold power accountable.

And right now, we need to raise about $400,000 from our online readers over the next two months to hit our annual goal and make good on that mission. Read more about the information war we find ourselves in and how people-powered, independent reporting can and must rise to the challenge—and please support our team's truth-telling journalism with a donation if you can right now.

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