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SARAH PALIN UNPLUGGED….Look, this is just getting scary. I don’t care how partisan you are, you can’t watch this clip from Sarah Palin’s interview with Katie Couric without wondering if she’s completely cracked under the pressure of running for vice president. The question is a simple softball about the bailout — something she’s had weeks to bone up on — but her answer is incoherent. Not just the usual platitudes politicians offer when they don’t feel like answering a tough query, but completely incoherent. Hell, it’s barely even in English.

I don’t even feel right making snarky jokes about this stuff anymore. This campaign has gone seriously off the rails. I’ve never seen anything like it, but everyone is still nattering on as if this is business as usual. If it is, though, we’ve already entered the world of Idiocracy and we might as well all just give up and enjoy our super-size Slurpees while we can.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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