Soothing Words for a Crisis

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SOOTHING WORDS FOR A CRISIS….Pretend you are an ordinary American. I know that’s hard: as a reader of an elitist coastal blog you’re barely even an American at all. But pretend. You just spent a hundred bucks yesterday to fill up your gas tank. You didn’t get a raise this year. You’ve got some unpaid bills you’re juggling. Your neighbor across the street just got laid off. Property taxes are coming due next month. Your car is making a funny noise. You just got a memo from HR telling you that the paycheck deduction for healthcare premiums is up again and your take-home pay will be $100 lighter next week.

You turn on the TV. At the commercial break there’s a two-minute ad from Barack Obama about the meltdown on Wall Street. If you actually sit through it, here’s what he says he’s going to do to make things better:

  • Provide a $1000 tax cut for the middle class

  • End the “anything goes” culture on Wall Street

  • Fast track a plan to end our dependence on Mideast oil

  • Crack down on lobbyists

  • End the war in Iraq

Jonathan Stein comments: “It is everything Obama has been criticized for being on the stump these past several weeks: thoughtful, measured, and post-partisan. It takes no jabs at John McCain or George W. Bush. In the last few days, though, Obama and his ads have hit harder; obviously the campaign felt the content of this ad is too serious to be presented in that style. Key question: Does it hold your attention?”

Well, ordinary American, what do you say? Does it?

THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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