October 31, 2008

Friday Cat Blogging – 31 October 2008

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FRIDAY CAT KITTEN BLOGGING…. Last week I complained darkly of technical problems and feline noncooperation. This week those problems have been overcome and both Inkblot and Domino are taking the week off as a result. Instead, this week’s catblogging features Lily, my mother’s newest addition to the family.

My friends, this is a kitten you can believe in.

She is, of course, too young to run for president in 2012. But in cat years she’ll be perfectly positioned to run in 2016, and she’s practicing for the campaign by taking an executive position in my mother’s house, where she apparently managed to take over completely within a few hours of her arrival. Poor Lucy didn’t know what hit her.

Happy Halloween, everyone. Be sure to keep your cats indoors tonight.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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