November 3, 2008

Boo!

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BOO!….This is a few days old, but it just occurred to me to wonder who won the Halloween mask contest this year. Here’s the answer:

Barack Obama will be the next president. At least that’s what BuySeasons of New Berlin predicted last week based on the sales of its 99-cent paper presidential masks.

Sales of the masks as of Oct. 31 showed Obama with 55 percent of the sales and John McCain with 45 percent. The company, founded in 1999, has accurately predicted the last two presidential elections based on its mask sales.

Just sayin’.

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WE'LL BE BLUNT

We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't find elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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