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SOFT POWER….Matt Yglesias talks framing:

Can we retire the term “soft power” already? I always feel that it’s been popularized not so much by Professor Nye as by deranged warmongers who like the idea of terming every alternative to militarism as somehow “soft,” fluffy, and weak. Soft Power is a good book, but it’s a bad coinage for an era in which national security issues have returned as a partisan political topic, and I don’t think it’s an especially great label for what Nye’s talking about.

I agree, but what do we replace it with? “Cultural power” is no good, since it evokes thoughts of cultural imperialism. “Economic power” sounds scary too, and none too apropos anyway considering the economic devastation we’re currently wreaking on the world. Anyway, soft power encompasses lots of things, so any individual term won’t be enough.

I’ve heard “smart power” bandied about, but I doubt that will catch on. Too jargony. “Non-military power” gets to the nub of things, but doesn’t roll off the tongue very well. So what’s a good alternative word that basically means “mostly non-military”? Anybody care to chime in?

UPDATE: In comments, Jon and Matt suggest “civil power.” Dan Drezner suggests “social power.” Matt Yglesias thinks the problem is with “power,” not “soft.” On the other hand, plenty of people in comments think “soft power” is just fine as is.

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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