Public Diplomacy


PUBLIC DIPLOMACY….Public diplomacy cheerleader Marc Lynch is unhappy over the news that Hillary Clinton may be about to choose an undersecretary of state for public diplomacy whose roots are in marketing, not statecraft. I won’t pretend that this propsect gives me the same heartburn that it gives Marc, but I certainly agree with his basic criticism:

I don’t know Judith McHale at all, and obviously have nothing against her personally. But the position of Under-Secretary for Public Diplomacy and Public Affairs should go to someone with experience in and a vision for public diplomacy, and who will be in a position to effectively integrate public diplomacy concerns into the policy-making process. Appointing someone with no experience in public diplomacy but with a resume which “involves selling a message” has already been tried: the first post-9/11 Under-Secretary of State for Public Diplomacy Charlotte Beers, whose tenure lasted only 17 months (October 2001-March 2003), focused on “branding” America through television advertising showing happy Muslim-Americans, and is generally considered to be an utter failure.

Actually, I think Marc is being too nice here. It hasn’t just been tried once, it’s been tried three times. After Charlotte Beers left, the position was briefly given to Margaret Tutwiler, who at least had a bit of diplomatic experience, but for the past four years it’s been held first by Bush pal Karen Hughes, who was famously clueless about anything beyond the borders of the United States, and then by James Glassman, who was only marginally more qualified. Neither one of them had any serious overseas experience at all.

Maybe Judith McHale will be brilliant at the job. Who knows? We’ll have to learn more about her. But it would sure be nice to get someone for this job who speaks a few languages, has spent a lot of time overseas, and doesn’t think of the job as merely a branding exercise. Stay tuned.

DOES IT FEEL LIKE POLITICS IS AT A BREAKING POINT?

Headshot of Editor in Chief of Mother Jones, Clara Jeffery

It sure feels that way to me, and here at Mother Jones, we’ve been thinking a lot about what journalism needs to do differently, and how we can have the biggest impact.

We kept coming back to one word: corruption. Democracy and the rule of law being undermined by those with wealth and power for their own gain. So we're launching an ambitious Mother Jones Corruption Project to do deep, time-intensive reporting on systemic corruption, and asking the MoJo community to help crowdfund it.

We aim to hire, build a team, and give them the time and space needed to understand how we got here and how we might get out. We want to dig into the forces and decisions that have allowed massive conflicts of interest, influence peddling, and win-at-all-costs politics to flourish.

It's unlike anything we've done, and we have seed funding to get started, but we're looking to raise $500,000 from readers by July when we'll be making key budgeting decisions—and the more resources we have by then, the deeper we can dig. If our plan sounds good to you, please help kickstart it with a tax-deductible donation today.

Thanks for reading—whether or not you can pitch in today, or ever, I'm glad you're with us.

Signed by Clara Jeffery

Clara Jeffery, Editor-in-Chief

We Recommend

Latest

Sign up for our newsletters

Subscribe and we'll send Mother Jones straight to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate

Share your feedback: We’re planning to launch a new version of the comments section. Help us test it.