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In his column today, Michael Gerson tells us that at a recent meeting of conservative activists, Bobby Jindal didn’t talk much about personal history or social hot button issues:

Instead, he uncorked a fluent, substantive rush of policy proposals and achievements, covering workforce development, biodiesel refineries, quality assurance centers, digital media, Medicare parts C and D, and state waivers to the CMS (whatever that is).

Italics mine.  Brad DeLong snarks, “At the very least, a columnist for the Post should hide his ignorance rather than be proud of it.”

But what Gerson is actually doing here is using the time honored rhetorical trope of feigned ignorance to suggest to his audience that Jindal must be some kind of rocket scientist.  This is something that I used to do occasionally too, but it’s really not possible anymore and Gerson should know that.  Why?  Because the web makes research too easy.  If you Google “CMS” the very first hit is Centers for Medicare & Medicaid Services.  It takes five seconds.  Outside of things like live panels, it’s a very 20th century affectation to showily pretend not
to know this kind of stuff anymore.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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