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Alex Moskalyuk reviews Yes! 50 Scientifically Proven Ways to Be Persuasive and offers up this summary of #15:

Labeling people into a social group tends to increase their participation ratio. A group of people was interviewed regarding their voting patterns. Half of them were told that based on their response criteria, they were very likely to vote, since they were deemed to be more politically active. Later on the election day that specific half did indeed turn up a participation rate that was 15% higher than participation of the control group.

Hmmm.  This sounds pretty handy as sort of the mirror image of a push poll.  (1) Identify people likely to vote for your guy, (2) call them up and ask them to participate in a survey because they’re “politically active,” (3) watch them show up to the polls at a higher rate than normal.  Result: as long as you’ve done (1) reasonably well, instant boost for your candidate.  Campaign managers take note.

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IT'S NOT THAT WE'RE SCREWED WITHOUT TRUMP:

"It's that we're screwed with or without him if we can't show the public that what we do matters for the long term," writes Mother Jones CEO Monika Bauerlein as she kicks off our drive to raise $350,000 in donations from readers by July 17.

This is a big one for us. So, as we ask you to consider supporting our team's journalism, we thought we'd slow down and check in about where Mother Jones is and where we're going after the chaotic last several years. This comparatively slow moment is also an urgent one for Mother Jones: You can read more in "Slow News Is Good News," and if you're able to, please support our team's hard-hitting journalism and help us reach our big $350,000 goal with a donation today.

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