Take Back the Beep

Gabbing about Medicare reimbursements rates is all well and good, but on a purely personal level this is the kind of stuff I really love.  It’s from David Pogue:

Over the past week, in The New York Times and on my blog, I’ve been ranting about one particularly blatant money-grab by American cellphone carriers: the mandatory 15-second voicemail instructions.

Suppose you call my cell to leave me a message. First you hear my own voice: “Hi, it’s David Pogue. Leave a message, and I’ll get back to you” — and THEN you hear a 15-second canned carrier message.

….In 2007, I spoke at an international cellular conference in Italy. The big buzzword was ARPU — Average Revenue Per User. The seminars all had titles like, “Maximizing ARPU In a Digital Age.” And yes, several attendees (cell executives) admitted to me, point-blank, that the voicemail instructions exist primarily to make you use up airtime, thereby maximizing ARPU.

Right now, the carriers continue to enjoy their billion-dollar scam only because we’re not organized enough to do anything about it. But it doesn’t have to be this way. You don’t have to sit there, waiting to leave your message, listening to a speech recorded by a third-grade teacher on Ambien.

Apparently Pogue’s campaign to end this ripoff, which he calls “Take Back the Beep,” is already having an effect.  It just goes to show that the mainstream media isn’t dead yet.  Now if only we can get Lou Dobbs hot and bothered about this.

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