August 7, 2009

Friday Cat Blogging – 8 August 2009

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On the left, Inkblot is pretending to be in kitty jail.  Pretty nicely decorated jail, though.  On the right, Domino is Queen of the Printer.

My new food rationing plan is working well, by the way.  It’s way too early to know if anyone has lost any weight, of course, but my interim Metric for Success™ is that no one starts yowling in the middle of the night because they’re hungry and want me to come downstairs and feed them.  I never do, but in the past that hasn’t stopped the yowling if they’re feeling mistreated.  So far, though, half a cup of dry food before bedtime is enough to last them through the night until I wake up naturally.  Peace reigns throughout the house.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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