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Just a few minutes ago I emailed a friend that I thought it was probably a good idea for Obama’s folks to take some shots at Fox News, but that “keeping it up would make him look whiny and unpresidential.  He’s gotten the conversation kicked off, and that’s all he can do.  He should now drop it and let everyone else keep it going.”  Then I read this:

In a sign of discomfort with the White House stance, Fox’s television news competitors refused to go along with a Treasury Department effort on Tuesday to exclude Fox from a round of interviews with the executive-pay czar Kenneth R. Feinberg that was to be conducted with a “pool” camera crew shared by all the networks. That followed a pointed question at a White House briefing this week by Jake Tapper, an ABC News correspondent, about the administration’s treatment of “one of our sister organizations.”

This is really inexcusable.  If the White House wants to have a public feud with Fox News, that’s fine.  It’s a political decision, and they’ll either win or lose on a political basis.  But excluding them from the press pool displays an appalling lack of judgment.  Someone in the press office needs to take a deep breath and rethink exactly how far it’s appropriate to take this.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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