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From Ezra Klein, on the possibility that Balloon Boy was a hoax:

But whether or not the drama was staged, it certainly served as a perfect metaphor for cable news: America spent hours riveted by a powerful and gripping story that turned out to be totally meaningless, and will have no significant impact on anybody’s lives going forward.

Word.  Or whatever it is that the youngsters say these days to indicate agreement.  (I turn 51 in a few days.  I’m feeling more and more ancient lately.)

True story: I was on the phone yesterday doing our weekly podcast with David Corn, and Laura McClure made some comment about Balloon Boy.  What?  David started to guffaw.  Did I live in a shack or something?  Balloon Boy is everywhere.  I had no idea what they were talking about, but David said that literally every television he had passed in the preceding four or five hours had been tuned to Balloon Boy.  This is the price I pay for not watching cable news during the day.  I am cut off from everything that matters the most.  Like boys who turn out not to be in balloons.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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