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A couple of days ago the Army announced that it had met its recuiting goals for this year.  I didn’t pay much attention to the news, but Fred Kaplan did.  And he’s not buying:

According to the Pentagon’s report, the Army’s goal for fiscal year 2009 was to sign 65,000 new recruits. It actually signed 70,045 — amounting to 8 percent more than the target.

But the picture is less bright than it seems. Though the Pentagon’s report doesn’t mention this fact, in each of the previous two years, the Army’s recruitment goal was 80,000 — much higher than this year’s. The Army met those targets, but only by drastically lowering its standards — accepting more applicants who’d dropped out of high school or flunked the military’s aptitude test.

This year, the recruiters restored the old standards — a very good thing for troops’ morale and military effectiveness — but they signed up 10,000 fewer new soldiers.

It is, in other words, not the case that high unemployment or a new public spirit is leading more young men and women into the Army. It’s not the case that more young men and women are going into the Army at all.

Turns out that retention is down too, so that doesn’t explain the lower recruiting goal.  In other words, the Army is shrinking, even though it’s supposed to be growing.  So why do official reports go out of their way to give the opposite impression?

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

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