January 15, 2010

Life in Sarahville

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Sarah Palin, tweeting at 7:05 am with the GOP talking-point-o’-the-day on the healthcare deal struck yesterday:

Pls pay attention 2 Big Union backdoor deal struck yest w/Big Govt in sweetheart healthcare deal.Call the folks u elected,say NO! UNFAIR….

Sarah Palin, five minutes later, after suddenly remembering that she’s supposed to be a woman of the people who sticks up for regular working stiffs like you and me:

good,hardworking pro-business UnionMEMBERS should oppose their UnionBOSSES backroom deal on this;unfortunately/unfairly paints all of’m bad

Nice save, Sarah! Except let me get this straight: hardworking union members should oppose a deal that helps them out because…..um, why exactly? Sadly, Twitter’s 140-character limit didn’t give her room to explain. But apparently it’s bad for union members to support the deal even though it benefits them, and it’s bad for them to cut a deal that moderates the excise tax even though Sarah is opposed to the excise tax in the first place. That’s life in Sarahville.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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