February 19, 2010

Friday Cat Blogging – 19 February 2010

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After a couple of weeks of heavy rain, the weather here in Southern California has been spectacularly beautiful for the past few days: clear skies, mid-70s, and just a hint of a breeze. Inkblot and Domino, of course, are pleased that their staff managed to twist a few arms and make this happen. On the left, Domino celebrates by rolling around in the sunshine and waiting for her masseur to come over and rub her belly. On the right, Inkblot employs the long-awaited sunshine to its highest and best purpose. Have a nice weekend, everyone.

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WE'LL BE BLUNT

We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't find elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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