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Terry McDermott takes a look at Fox News and notes the obvious: they don’t tend to have a lot of Democratic guests:

This appears to be politically motivated, but that could be just an artifact — the content seems political but the primary aim is much more likely commercial. Cable news is not literally a broadcast business, but a narrowcast. At any given moment, there are a relative handful of people (in peak hours less than five million and in non-prime hours half that, out of the U.S. population of 320 million) watching all of these networks combined. American Idol, in contrast, routinely draws 30 million. Although cable news is a comparatively small market, it is a small market with a much larger mindshare, mainly because the media are self-reflective, creating a kind of virtual echo chamber.

….[Roger] Ailes’s most valuable insight was that sharp opinions do not necessarily chase an audience away. In fact, they seem to have created one. There is no worry of offending a broad audience, because there is no broad audience to start with anymore.

I think McDermott’s suggestion that this might not be politically motivated is a little silly, something that he pretty much concedes in the rest of his piece. Still, the main point of this paragraph can hardly be emphasized enough: hardly anyone watches cable news. Even in prime time, Fox has a couple million viewers — that’s about 1% of American adults — and the other operations have a million or so. Cable news is a molehill that gets routinely turned into a mountain range because they happen to be talking about the most self-obsessed bunch of gossip hounds in the country: politicians.

But the reality is that almost no one is watching. Take away the echo chamber and Glenn Beck would be about as important as a guy on a soapbox in Central Park. Which is basically what he is.

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IT'S NOT THAT WE'RE SCREWED WITHOUT TRUMP:

"It's that we're screwed with or without him if we can't show the public that what we do matters for the long term," writes Mother Jones CEO Monika Bauerlein as she kicks off our drive to raise $350,000 in donations from readers by July 17.

This is a big one for us. So, as we ask you to consider supporting our team's journalism, we thought we'd slow down and check in about where Mother Jones is and where we're going after the chaotic last several years. This comparatively slow moment is also an urgent one for Mother Jones: You can read more in "Slow News Is Good News," and if you're able to, please support our team's hard-hitting journalism and help us reach our big $350,000 goal with a donation today.

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