Pay No Attention to the PowerPoint Behind the Curtain

For indispensable reporting on the coronavirus crisis, the election, and more, subscribe to the Mother Jones Daily newsletter.

You know, when liberals claim that conservatives are rabid reactionaries motivated by fear, hatred, and greed, they say we’re a bunch of coastal elitists who are out of touch with the feelings of real Americans living in the heartland. But guess what? In the privacy of their own fundraising PowerPoint presentations, it turns out that Republican Party honchos describe their base pretty much the same way:

The small donors who are the targets of direct marketing are described under the heading “Visceral Giving.” Their motivations are listed as “fear;” “Extreme negative feelings toward existing Administration;” and “Reactionary.”

Major donors, by contrast, are treated in a column headed “Calculated Giving.” Their motivations include: “Peer to Peer Pressure”; “access”; and “Ego-Driven.”

So who do you think should be more offended by this: small donors or major donors? I say major donors. The small givers are characterized as fearful and reactionary, and who knows? They might actually glory in that description. (“Reactionary? Hell yeah.”) But the major donors who are supposedly motivated by peer pressure, access, ego, and greed? It’s possible that their egos are so big they’ll just assume this applies only to other major donors, not them, but probably not. If I were them, I’d be pretty pissed.

In any case, pay no attention to all this. “Chairman Steele did not attend” the presentation an RNC flack assures us. “Obviously, the Chairman disagrees with the language and finds the use of such imagery to be unacceptable. It will not be used by the Republican National Committee — in any capacity — in the future,” he said. Click the link to see just what “imagery” he’s talking about.

DEMOCRACY DOES NOT EXIST...

without free and fair elections, a vigorous free press, and engaged citizens to reclaim power from those who abuse it.

In this election year unlike any other—against a backdrop of a pandemic, an economic crisis, racial reckoning, and so much daily bluster—Mother Jones' journalism is driven by one simple question: Will America move closer to, or further from, justice and equity in the years to come?

If you're able to, please join us in this mission with a donation today. Our reporting right now is focused on voting rights and election security, corruption, disinformation, racial and gender equity, and the climate crisis. We can’t do it without the support of readers like you, and we need to give it everything we've got between now and November. Thank you.

DEMOCRACY DOES NOT EXIST...

without free and fair elections, a vigorous free press, and engaged citizens to reclaim power from those who abuse it.

In this election year unlike any other—against a backdrop of a pandemic, an economic crisis, racial reckoning, and so much daily bluster—Mother Jones' journalism is driven by one simple question: Will America move closer to, or further from, justice and equity in the years to come?

If you're able to, please join us in this mission with a donation today. Our reporting right now is focused on voting rights and election security, corruption, disinformation, racial and gender equity, and the climate crisis. We can’t do it without the support of readers like you, and we need to give it everything we've got between now and November. Thank you.

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate