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In a demonstration of the awesome power of Matthew Yglesias, the blogosphere is abuzz today about broccoli. In particular, the buzz is about whether or not it’s possible to get kids to eat more of the stuff:

Findings from Sesame Workshop’s initial “Elmo/Broccoli” study indicated that intake of a particular food increased if it carried a sticker of a Sesame Street character. For example, in the control group (no characters on either food) 78 percent of children participating in the study chose a chocolate bar over broccoli, whereas 22 percent chose the broccoli. However, when an Elmo sticker was placed on the broccoli and an unknown character was placed on the chocolate bar, 50 percent chose the chocolate bar and 50 percent chose the broccoli.

My reaction: Give me a break. You’re seriously asking me to believe that 22% of preschool kids will spontaneously choose a piece of broccoli over a chocolate bar? And that merely slapping a picture of Elmo on the broccoli will increase that to 50%? Sorry. I’m not buying it.

And I’m right not to. This study is five years old, had a sample size of 104, and probably took all of an hour to conduct. Here’s how it worked:

Researchers went into schools and showed children two cards: one with a picture of broccoli, the other with a snapshot of chocolate. At this stage, 78 percent of the kids preferred the chocolate card. When researchers put Elmo in the chocolate card and a generic red puppet in the broccoli card, the preference for chocolate shot up to 89 percent. But when Elmo was placed next to the broccoli and the generic character next to the chocolate, children’s preferences split right down the middle.

Cards! In a classroom! Fuhgeddaboudit! Unless it’s real food and the kids really get a free choice, color me unconvinced. The researchers themselves apparently agreed, leading to a proposed followup:

The Atkins grant will fund a broader study that uses real foods rather than photos (as in the first study), and will fund research to see the impact of product placement (broccoli, not chocolate) in Sesame Street episodes. Research begins as early as fall, with results as early as fall 2006.

Hmmm. And what happened to this study? Beats me. If it ever got completed, I can’t find it. That might be because I don’t know how to search for it properly, or it might be because it produced null results and therefore got tossed in the same dustbin as all the other null results that make for boring reading and never find a home. If anybody knows anything about it, let us know in comments.

DISCLOSURE NOTIFICATION: Like our 41st president, I can’t stand broccoli. And I adore chocolate. So I’m naturally skeptical. It’s true that we’ll be having broccoli with our roasted chicken tonight, but only if by “we” you actually mean “Marian.” I’ll be having a salad or something.

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THE TRUTH...

is the first thing despots go after. An unwavering commitment to it is probably what draws you to Mother Jones' journalism. And as we're seeing in the US and the world around, authoritarians seek to poison the discourse and the way we relate to each other because they can't stand people coming together around a shared sense of the truth—it's a huge threat to them.

Which is also a pretty great way to describe Mother Jones' mission: People coming together around the truth to hold power accountable.

And right now, we need to raise about $400,000 from our online readers over the next two months to hit our annual goal and make good on that mission. Read more about the information war we find ourselves in and how people-powered, independent reporting can and must rise to the challenge—and please support our team's truth-telling journalism with a donation if you can right now.

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