Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.

In a demonstration of the awesome power of Matthew Yglesias, the blogosphere is abuzz today about broccoli. In particular, the buzz is about whether or not it’s possible to get kids to eat more of the stuff:

Findings from Sesame Workshop’s initial “Elmo/Broccoli” study indicated that intake of a particular food increased if it carried a sticker of a Sesame Street character. For example, in the control group (no characters on either food) 78 percent of children participating in the study chose a chocolate bar over broccoli, whereas 22 percent chose the broccoli. However, when an Elmo sticker was placed on the broccoli and an unknown character was placed on the chocolate bar, 50 percent chose the chocolate bar and 50 percent chose the broccoli.

My reaction: Give me a break. You’re seriously asking me to believe that 22% of preschool kids will spontaneously choose a piece of broccoli over a chocolate bar? And that merely slapping a picture of Elmo on the broccoli will increase that to 50%? Sorry. I’m not buying it.

And I’m right not to. This study is five years old, had a sample size of 104, and probably took all of an hour to conduct. Here’s how it worked:

Researchers went into schools and showed children two cards: one with a picture of broccoli, the other with a snapshot of chocolate. At this stage, 78 percent of the kids preferred the chocolate card. When researchers put Elmo in the chocolate card and a generic red puppet in the broccoli card, the preference for chocolate shot up to 89 percent. But when Elmo was placed next to the broccoli and the generic character next to the chocolate, children’s preferences split right down the middle.

Cards! In a classroom! Fuhgeddaboudit! Unless it’s real food and the kids really get a free choice, color me unconvinced. The researchers themselves apparently agreed, leading to a proposed followup:

The Atkins grant will fund a broader study that uses real foods rather than photos (as in the first study), and will fund research to see the impact of product placement (broccoli, not chocolate) in Sesame Street episodes. Research begins as early as fall, with results as early as fall 2006.

Hmmm. And what happened to this study? Beats me. If it ever got completed, I can’t find it. That might be because I don’t know how to search for it properly, or it might be because it produced null results and therefore got tossed in the same dustbin as all the other null results that make for boring reading and never find a home. If anybody knows anything about it, let us know in comments.

DISCLOSURE NOTIFICATION: Like our 41st president, I can’t stand broccoli. And I adore chocolate. So I’m naturally skeptical. It’s true that we’ll be having broccoli with our roasted chicken tonight, but only if by “we” you actually mean “Marian.” I’ll be having a salad or something.

LET’S TALK ABOUT OPTIMISM FOR A CHANGE

Democracy and journalism are in crisis mode—and have been for a while. So how about doing something different?

Mother Jones did. We just merged with the Center for Investigative Reporting, bringing the radio show Reveal, the documentary film team CIR Studios, and Mother Jones together as one bigger, bolder investigative journalism nonprofit.

And this is the first time we’re asking you to support the new organization we’re building. In “Less Dreading, More Doing,” we lay it all out for you: why we merged, how we’re stronger together, why we’re optimistic about the work ahead, and why we need to raise the First $500,000 in online donations by June 22.

It won’t be easy. There are many exciting new things to share with you, but spoiler: Wiggle room in our budget is not among them. We can’t afford missing these goals. We need this to be a big one. Falling flat would be utterly devastating right now.

A First $500,000 donation of $500, $50, or $5 would mean the world to us—a signal that you believe in the power of independent investigative reporting like we do. And whether you can pitch in or not, we have a free Strengthen Journalism sticker for you so you can help us spread the word and make the most of this huge moment.

payment methods

LET’S TALK ABOUT OPTIMISM FOR A CHANGE

Democracy and journalism are in crisis mode—and have been for a while. So how about doing something different?

Mother Jones did. We just merged with the Center for Investigative Reporting, bringing the radio show Reveal, the documentary film team CIR Studios, and Mother Jones together as one bigger, bolder investigative journalism nonprofit.

And this is the first time we’re asking you to support the new organization we’re building. In “Less Dreading, More Doing,” we lay it all out for you: why we merged, how we’re stronger together, why we’re optimistic about the work ahead, and why we need to raise the First $500,000 in online donations by June 22.

It won’t be easy. There are many exciting new things to share with you, but spoiler: Wiggle room in our budget is not among them. We can’t afford missing these goals. We need this to be a big one. Falling flat would be utterly devastating right now.

A First $500,000 donation of $500, $50, or $5 would mean the world to us—a signal that you believe in the power of independent investigative reporting like we do. And whether you can pitch in or not, we have a free Strengthen Journalism sticker for you so you can help us spread the word and make the most of this huge moment.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate