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The first time I ran into the term “420” as a reference to marijuana smoking was last year when I was writing my magazine piece about pot legalization. Why did it take until I was age 50 to hear about this? Because I’m practically Mormon in my personal habits and for some reason the term has never really gotten a lot of play in mass culture. But just for fun, here’s Ryan Grim explaining where it came from:

A group of five San Rafael High School friends known as the Waldos — by virtue of their chosen hang-out spot, a wall outside the school — coined the term in 1971. The Huffington Post spoke with Waldo Steve, Waldo Dave and Dave’s older brother, Patrick, and confirmed their full names and identities, which they asked to keep secret for professional reasons. (Pot is still, after all, illegal.)

….One day in the Fall of 1971 — harvest time — the Waldos got word of a Coast Guard service member who could no longer tend his plot of marijuana plants near the Point Reyes Peninsula Coast Guard station. A treasure map in hand, the Waldos decided to pluck some of this free bud.

The Waldos were all athletes and agreed to meet at the statue of Loius Pasteur outside the school at 4:20, after practice, to begin the hunt. “We would remind each other in the hallways we were supposed to meet up at 4:20. It originally started out 4:20-Louis and we eventually dropped the Louis,” Waldo Steve tells the Huffington Post.

The first forays out were unsuccessful, but the group kept looking for the hidden crop. “We’d meet at 4:20 and get in my old ’66 Chevy Impala and, of course, we’d smoke instantly and smoke all the way out to Pt. Reyes and smoke the entire time we were out there. We did it week after week,” says Steve. “We never actually found the patch.”

But they did find a useful codeword. “I could say to one of my friends, I’d go, 420, and it was telepathic. He would know if I was saying, ‘Hey, do you wanna go smoke some?’ Or, ‘Do you have any?’ Or, ‘Are you stoned right now?’ It was kind of telepathic just from the way you said it,” Steve says. “Our teachers didn’t know what we were talking about. Our parents didn’t know what we were talking about.”

At 4:20 today I’ll probably be…..blogging. Or reading a paper on financial reform. Or ingesting another chapter of This Time Is Different. Exciting! For the rest of you who plan to mark April 20 with a little more gusto, happy toking. Maybe soon you’ll be able to do it legally.

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We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

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