Is Sarah Palin Already Running in Iowa?

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Marc Ambinder thinks Sarah Palin plans to run for president in 2012. What makes him think so? The fact that yesterday she endorsed establishment favorite Terry Branstad in the Iowa gubernatorial primary rather than tea party darling Bob Vander Plaats:

[Branstad is] going to be the next governor of Iowa, assuming that there are no stunning surprises next week and Chet Culver, the Democrat, doesn’t mount a miraculous election year comeback….If you’re thinking about running for president, and I think Palin really is thinking about running for president, you don’t get on the wrong side of the guy who will probably be governor during the caucuses by endorsing his opponent, no matter how conservative and Tea Partyish Bob Vander Plaats seems to be.

I don’t know if Palin is planning to run or not, but if she is this is a needle she’s going to have to thread pretty carefully. Her fans love her, but they love her because she’s not part of the establishment. She’s an authentic conservative. But then there’s real life, and in real life you end up allying yourself with people like John McCain and Terry Branstad for purely pragmatic reasons. And there’s the problem. Stay too far on the outside and you lose the ability to raise serious money and put together a serious ground organization. Become too pragmatic and you lose the support of your true believer base. What’s a real American rogue to do?

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

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