Chart of the Day #2: Small Business Fears

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Via Ezra Klein here’s a survey of small businesses that’s been conducted by the National Federation of Independent Businesses for the past few decades. The question is: What’s your single most important problem? (It’s broken up into two charts so you can see all the trends clearly.) In the early 90s it’s taxes. In the mid-90s it’s regulation. In the aughts it’s insurance. And today? It’s poor sales.

It’s true that fear of the regulatory environment has gone up slightly over the past year, but the problem driving lack of hiring and investment is still crystal clear: lack of demand. If people were buying more stuff, businesses would be expanding.

This is just one data point, but it’s a telling one. Even with the massive propaganda campaign that’s been underway ever since Obama took office, small businesses still mostly don’t seem very concerned about the changing regulatory environment. Mainly they’re concerned about the economy sucking. If we want them to start expanding and hiring, that’s what needs to be tackled.

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In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

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