I Just Can’t Quit You, Sarah Palin

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This is, I kid you not, a screen shot from the front page of the Washington Post. In case you missed it, Sarah Palin made a mistake in a Twitter post Sunday night, using the word “refudiate” instead of “repudiate.”

I repeat: this is front page news. In the Washington Post. I’m reminded of Ari Melber’s piece last week about Palin’s “Mama Grizzlies” video, which, it turns out, only 2% of her Facebook fans watched. Where did the rest of its 368,000 views come from? Links from the traditional media, it turns out:

It’s quite a feat. Palin blasts the “lamestream” media while claiming to commune directly with her base, which draws extensive media coverage for an effort that actually reaches a tiny number of people. Without the media assist, though, Palin would just be sitting on a Facebook page with 2 percent participation and a YouTube video with niche numbers….Some reporters are catching on. “I hope we don’t hear from Sarah Palin about media bias anymore,” Chuck Todd recently said on MSNBC’s Morning Joe, “because it is amazing the ability this woman has to get media attention with as little as she does, whether it’s a Twitter or a Facebook update.”

In fairness to the Post, Palin’s miscue was a huge Twitter sensation among lefties last night. I swear, I think about 50% of the posts in my Twitter feed for a two or three hour period last night were lame jokes about “refudiate.” And in further fairness, as long as Palin seemingly has make-or-break endorsement power in Republican campaigns and remains a possible presidential candidate, they have to cover her. But isn’t it about time to limit that coverage to actual newsworthy events? If she gives a major speech on the future of national security in a multipolar world, fine. Cover away. But a mistake in a Twitter post? Maybe think twice about that.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

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If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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