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Over at Jon Cohn’s place, Alexander Hart explains why the post office is better run than you think. Go read it. I don’t have any big axe to grind in favor of the USPS — in fact, I’m pretty annoyed at how complicated it is to calculate postage these days on supposedly “odd” size envelopes — but the fact is that they’re actually pretty efficient and pretty cost effective. I’d welcome private competition for first class mail, but just go ahead breathe the words “universal service” and see how many private sector companies are still eager to compete with the post office for 46 cents an ounce.

Anyway, Hart explains why the post office always seems so perennially broke and why this is mostly a mirage. It’s worth a quick read.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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