July 20, 2010

My Great JournoList Cameo

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I’m proud to announce that I have finally made a cameo appearance in the great JournoList donnybrook. (Background here if you have better things to do with your life than keep up with stuff like this.) The thousand-point headline at the Daily Caller screams “Documents show media plotting to kill stories about Rev. Jeremiah Wright” — which I suppose is accurate enough if you consider “plotting” to include things like a bunch of liberals composing an open letter to George Stephanopoulos complaining about his moderation of one of the Democratic primary debates. Which, apparently, the Daily Caller does.

Sadly, my role in this drama is small, since I virtually never participated in JournoList in the first place. Still, I guess I’m now officially part of the Vast Left Wing Conspiracy. I can die happy.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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