July 21, 2010

A Note to the Right

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There have been three big conservative outrages that have choked the airwaves over the past couple of weeks. #1 was about a bunch of scary black men, the New Black Panther Party. #2 was about a bunch of scary Muslims who want to build a triumphal mosque on the sacred soil of Ground Zero. #3 was about a vindictive black woman who works for the government and screws the white people she deals with. The running theme here is not just a coincidence.

Honest to God, someone on the right needs to start talking about this. Not David Frum or Andrew Sullivan, who have long since been purged from the ranks of real right wingers. Someone that conservatives actually listen to. Pronto. Who’s going to start?

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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