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In the New York Times today, Timothy Egan doesn’t just write about the “willful ignorance” of much of the conservative electorate, he takes the obvious next step and names the purveyors of this ignorance:

In the much-discussed Pew poll reporting the spike in ignorance, those who believe Obama to be Muslim say they got their information from the media. But no reputable news agency — that is, fact-based, one that corrects its errors quickly — has spread such inaccuracies.

So where is this “media?” Two sources, and they are — no surprise here — the usual suspects. The first, of course, is Rush Limbaugh, who claims the largest radio audience in the land among the microphone demagogues, and his word is Biblical among Republicans.

….[Second], there is Fox News, whose parent company has given $1 million to Republican causes this year but still masquerades as a legitimate source of news. Their chat and opinion programs spread innuendo daily. The founder of Politifact, another nonpartisan referee to the daily rumble, said two of the site’s five most popular items on its Truth-o-meter are corrections of Glenn Beck.

I don’t really have anything original to say about this. At some point, the much maligned mainstream media is simply going to have to stop reacting to every outrage ginned up by the likes of Limbaugh and Fox as if it’s a straight news story. They don’t react that way to Keith Olbermann or Michael Moore, after all. But I’m not sure how to make that happen. There’s really no excuse for repeatedly getting sucked down the same rabbit hole over and over and over — Megyn Kelly on the New Black Panthers, Breitbart on Shirley Sherrod, Limbaugh on Obama the Muslim, Hannity on the Park51 mosque — but they do anyway. They just can’t seem to help themselves. What’s the answer? As long as they play the game, is it any wonder that so many Americans are misinformed?

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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