Blogging for the Media Octopus

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Andrew Sullivan on the difference between blogging for yourself vs. blogging for a media site:

It’s salient, isn’t it, that even aggregator sites like Huff and Drudge are anchored by a personality embedded in their very titles. In the end, what’s unique online is what’s unique in life: the human individual….I’ve struggled with this, of course, myself. Why not just be an independent site, like TPM? The very difficult and entirely new attempt to integrate the Dish into, first Time and now the Atlantic has been a work-in-progress and sometimes confoundingly tricky.

The only reason this struck me is that my experience has been so different. When I moved from my own personal site to the Washington Monthly in 2004, there wasn’t even a glimmer of struggle. I had to bookmark a new URL to enter blog text, and that was about it. Almost literally, nothing else changed. When I moved from the Monthly to Mother Jones, ditto. I pointed my browser to a different place and just kept on doing exactly the same thing.

Maybe I’ve just been lucky, but at both places I’ve had editors who were happy to let me do my thing without interference, and since I work out of my home I hardly even noticed the change. I wonder how common my experience is compared to Andrew’s?

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We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

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