Always Full Price


I got a Borders gift card for Christmas, so last night I went online to buy a couple of books. And I discovered that, apparently, Borders doesn’t discount books online at all. (Non-bestsellers, anyway.) But I had the gift card, so I went ahead and used it. I ended up paying $45.99 for a couple of books that would have cost $30.67 at Amazon or $32.57 at Barnes & Noble.

Needless to say, I’ll never shop at Borders online again. Do you think perhaps this explains some of Borders’ financial woes?

Fact:

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