Quote of the Day: Western Civ and the Drive-Thru Window

Facts matter: Sign up for the free Mother Jones Daily newsletter. Support our nonprofit reporting. Subscribe to our print magazine.

From Karl Taro Greenfeld, writing in Bloomberg Businessweek:

It’s as if the great advances of human civilization, in everything from animal husbandry to mathematics to architecture to manufacturing to information technology, have all crescendoed with the Crunchwrap Supreme, delivered via the pick-up window.

The rest of the story is all about how Taco Bell — which is headquartered just down the road from me — has revolutionized its drive-through business over the past ten years or so. Still, this part is a little dispiriting:

The program was so successful that in 2009 the brand was the first to finish in the top five in QSR magazine’s Drive-Thru Performance Study in both speed and accuracy, averaging 164 seconds per vehicle with an accuracy rate of 93.1 percent….”They [i.e., the entire fast-food industry] have gotten to a place where it is probably as fast and accurate as it is going to be,” says Blair Chauncey, of QSR magazine. “We got to the point where they were separated by a few seconds and everyone’s accuracy was above 90 percent. Everyone has gotten so good.” We are all of us, right now, living in the golden age of drive-thru.

So that’s that. The pinnacle of Western achievement is an accuracy rate of about 90%, and it’s not getting any better. That means that your order is going to be screwed up one time in ten when you go through a drive-through lane. I guess we’ll have to wait for Star Trek-style food replicators in order to see further improvements.

THE END...

of our fiscal year is Thursday, June 30, and we have a much larger fundraising gap than we can easily manage with only days left to go.

Right now is no time to come up short: If you value the hard-hitting, democracy-protecting, justice-advancing journalism you get from Mother Jones, please help us keep charging as hard as we possibly can with a much-needed and much-appreciated donation today.

payment methods

THE END...

of our fiscal year is Thursday, June 30, and we have a much larger fundraising gap than we can easily manage with only days left to go.

Right now is no time to come up short: If you value the hard-hitting, democracy-protecting, justice-advancing journalism you get from Mother Jones, please help us keep charging as hard as we possibly can with a much-needed and much-appreciated donation today.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate