Fighting Outside Money With Outside Money

Flickr/Beverly & Pack

For indispensable reporting on the coronavirus crisis, the election, and more, subscribe to the Mother Jones Daily newsletter.

So begins the 2012 presidential campaign’s outside spending money war.

Priorities USA Action, a super PAC run by two former Obama White House aides, has launched a new ad pushing back against a multi-million-dollar attack campaign targeting President Obama’s economic record by Karl Rove’s American Crossroads. Priorities’ $750,000 ad buy was significantly less than Crossroads’, but the spots will air in states—Colorado, Florida, Iowa, North Carolina, and Virginia—that are all crucial to Obama’s re-election.

Titled “Portraits,” the add calls Crossroads’ most recent offering—blaming President Obama for the lagging economic recovery—”politics at its worst.” Set against a montage of purportedly ordinary Americans, the ad’s narrator hews closely to Democratic talking points, criticizing Republicans for opposing “economic reform,” wanting to “end Medicare,” and cutting education funding, all the while supporting subsidies for big oil companies and tax breaks for the wealthy.

Here’s the ad:

Like American Crossroads, Priorities USA Action is a 527 organization, or super PAC, which means it has to report its donors to the Federal Election Commission. The public will eventually know who funded this ad and others from the Democrat-led group.

The takeaway here is this: Democrats got shellacked in the 2010 midterms, in part because they didn’t have the outside spending firepower to counter the barrage of ads from Crossroads and other like-minded groups. Not anymore. November 2012 is still almost a year and a half out, but already we’re getting an early glimpse at the outside money wars sure to dominate the airwaves the closer we get to election day.

More MotherJones reporting on Dark Money

DEMOCRACY DOES NOT EXIST...

without free and fair elections, a vigorous free press, and engaged citizens to reclaim power from those who abuse it.

In this election year unlike any other—against a backdrop of a pandemic, an economic crisis, racial reckoning, and so much daily bluster—Mother Jones' journalism is driven by one simple question: Will America move closer to, or further from, justice and equity in the years to come?

If you're able to, please join us in this mission with a donation today. Our reporting right now is focused on voting rights and election security, corruption, disinformation, racial and gender equity, and the climate crisis. We can’t do it without the support of readers like you, and we need to give it everything we've got between now and November. Thank you.

DEMOCRACY DOES NOT EXIST...

without free and fair elections, a vigorous free press, and engaged citizens to reclaim power from those who abuse it.

In this election year unlike any other—against a backdrop of a pandemic, an economic crisis, racial reckoning, and so much daily bluster—Mother Jones' journalism is driven by one simple question: Will America move closer to, or further from, justice and equity in the years to come?

If you're able to, please join us in this mission with a donation today. Our reporting right now is focused on voting rights and election security, corruption, disinformation, racial and gender equity, and the climate crisis. We can’t do it without the support of readers like you, and we need to give it everything we've got between now and November. Thank you.

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate