September 12, 2011

Could Your Congressman Pass a Turing Test?

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I know this is hardly an original observation, but the other day I happened to watch a few old clips of politicians being interviewed (in this case, “old” = 30 years ago) and it reminded me — again — of just how mind-numbing their descendents are. This has become such a routine part of our daily lives that most of the time we barely even notice it, but honestly: everything, and I mean every last word, that comes out of politicians’ mouths these days is predigested boilerplate. It’s just an unending stream of stale, endlessly repeated, poll-approved talking points. Democrats and Republicans alike. Every single time. They simply never speak like normal people anymore.

I dunno. Maybe we’re all like that now. Have I said anything original lately? Maybe not. But every few months I happen to notice this phenomenon again, and it seems freshly creepy every time. It’s easy not to think about it, but when you do, even for a few seconds, it’s pretty obvious that this just isn’t natural. Politics has always been partly about acting, but even politicians are supposed to be human beings for at least part of their lives. Within living memory they were, but no longer. What the hell has gone wrong with us?

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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