September 2, 2011

Friday Cat Blogging – 2 September 2011

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This week’s catblogging plan originally focused on cats and laser pointers. Unfortunately, it was too dark and none of the pictures turned out. So instead we get preprandial playtime—a fixture of our day around here. On the left, Inkblot is rolling around and looking at a big black blob. That would be Domino. On the right, Domino is now plonked on the carpet staring at someone. Guess who? This all lasted about five minutes, until one of Inkblot’s alpha-cat neurons fired and Domino decided to hightail it out into the yard. But it was fun while it lasted. Dinner followed shortly after that.

Have a nice Labor Day weekend, everyone. Go Trojans!

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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